Christmas with a Conscience – Stop Rhino Poaching

We fight against the extinction of our iconic South African rhinos, through a donation.


Environmental Impact


Stop Rhino Poaching, launched in 2010, is an independent digital platform, dedicated to raising awareness against rhino poaching.
Their mission is to help protect and conserve rhinos in South Africa by:
1.Supporting existing rhino protection projects and campaigns where possible.
2.Empowering local people to be involved and gain employment by becoming members of anti-poaching units.
3.And encouraging like-minded sponsorships to contribute and create awareness together.
In 2019, Davines South Africa decided to break with tradition to better reflect the Davines values and made a once off donation of R12 000 on behalf of our loyal salons to Stop Rhino Poaching. Each salon received a printed Christmas card with the information of Stop Rhino Poaching and the details of the donation that was made of their behalf.
Through Christmas with a Conscience, we seized the opportunity to change the face of traditional gifting and assist with preventing the extinction of the iconic South African rhinos. Davines’ position as the conscience haircare brand was reinforced and the plight of rhinos in South Africa was successfully highlighted.

NPO Reference:
Stop Rhino Poaching (Reg#2011/127862/08)

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