Our project “Adopt a place” has the purpose of enhancing the chemico-pharmaceutical identity of our land, finding historical sources, historical records, old pharmacopoeias and herbaria. A very rich heritage to rediscover and liaise with the current chemico-pharmaceutical district in the area to contribute enhancing the identity of these places.
Following a place making strategy, the project is made up of three macro-areas of action:
And ten project activities aimed at recovering the heritage of formulas, extraction methods, local active ingredients to give these backs to the community through a new public-private network.
In cooperation with the State Archives and their Manager, Graziano Tonelli, the project will support a publication aimed at finding documentary sources about the chemico-pharmaceutical tradition liaising them with the places where it is rooted. The narration of this unknown story thus leads to focus on places and their unexplored potential.
Through the involvement of local tour operators and the official network of city tour guides, but especially through company volunteers, this historical and cultural heritage will be made available to the public throughout 2020. The Botanical Garden, the Antica Farmacia San Filippo Neri and the Spezieria di San Giovanni will be once again teeming with visitors, citizens, guests and customers and will express the potential attraction of the area for a tourism interested in sustainability, the history of the cosmetic industry and the tradition of wellbeing.
Characterised by an unexplored historical identity and by the need of a structural restoration, these places have been so far excluded from the traditional tourist itineraries. Our adoption therefore aims at recovering them as places of beauty through activities aimed at enhancing them and also preparing them to welcome supporters and partners.
We will contribute to supporting research scholarships dedicated to recovering the old formulas kept in the archives of the Antica Farmacia San Filippo Neri and of the Botanical Garden with the aim of bringing back to life those of the cosmetic sector that are no longer used.
Being certain that this past cherishes a great potential for current and future scientific research, this activity will certainly lead to a rediscovery of local forgotten active ingredients. Furthermore, it will bring to light both active ingredients that are still used in the Davines Group formulas, and extraction methods with a special cosmetic value.
Last but not least, all this will be completed by company events, artistic installations, art exhibitions, educational projects, live and music performances, conferences and debates linked to sustainability, to the relationship between human beings and nature and to green chemistry that will animate these places throughout 2020 as points of reference that are still alive and finally capable of expressing their full potential.
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