Sustainable Beauty Week – planting trees

Davines Russia with our partner salons from Moscow collected donations and planted more than 6000 trees in April 2019.


Environmental Impact


There was the first big Sustainable initiative for Russia. One month before starting Sustainable Beauty Week we invited the most loyal and responsible Davines salons in Moscow to the business breakfast and announced the project. In December 2018 during Sustainable Beauty Week 63 Davines partner salons in Moscow collected donations for reforestation project. We provided our participating salons with free communication materials and gifts (organic cosmetic bags and 2 Essential babies). Each salon visitor could get the gift from Davines for donation from 600 Rubles (ca 8 euro) given for this project. The project was widely announced in all social media and also shared by top blogers and our Sustainable Beauty Ambassador – TV and radio host Tutta Larsen @larsentut. We have collected about 10.000 euro and transferred this money to Maraquia ecological company, which is our partner for this project. And finally in April 2019 Davines employees, their family members and Davines clients have planted 6156 pine seedlings in Ugra (national reserve not far from Moscow). After planting all the participants gathered for open air lunch with tasty fish soup and pies which were carefully cooked by foresters. Definitely this activity was great experience and adventure for all of us, and we plan to extend it in 2020 for 3 Russian cities.

Other projects

We donate all the proceeds obtained on the 13th of each month to sick children in need.


Christel House: the hairdressing school created forĀ  impoverished and underprivileged children.


Community funded organisation teaching hairdressing and barbering skills to the vulnerable young people. We use the hair industry...