Sustainable Beauty Week – planting trees

Davines Russia with our partner salons from Moscow collected donations and planted more than 6000 trees in April 2019.


Social Impact


One month before starting Sustainable Beauty Week, we invited the most loyal and responsible Davines salons in Moscow to join a business breakfast where we announced the project.

In December 2018, during Sustainable Beauty Week, 63 Davines partner salons in Moscow collected donations for the reforestation project. We provided our participating salons with free communication materials and gifts (organic cosmetic bags and 2 Essential babies). Each salon visitor could get a gift from Davines in return for a donation of 600 Rubles (ca 8 euro) in support of the project.

The project was widely announced on all social media and also shared by top bloggers and our Sustainable Beauty Ambassador – TV and radio host Tutta Larsen @larsentut. We collected about 10.000 euros and transferred this money to Maraquia ecological company, which is our partner for this project.

Finally, in April 2019 Davine’s employees, their family members, and Davine’s clients planted 6156 pine seedlings in Ugra (a national reserve not far from Moscow).

After planting all the participants gathered for open-air lunch with tasty fish soup and pies which were carefully cooked by foresters. Definitely, this activity was a great experience and adventure for all of us, and we plan to extend it in 2020 for 3 Russian cities.


Davines Russia / GAAP Holding

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